Lord Sugar

Lord Sugar is a Crossbench Life peer who has sat under this title in the Lords since 20 July 2009. His full title is The Lord Sugar, and his given name is Alan Michael Sugar.

Registered Interests

Registered Interests for Lord Sugar.

The Register is updated continuously throughout each sitting day and at regular intervals on other days.

Category 1: Directorships

Chairman and Managing Director, Amshold Group Limited (holding company of property group)
Chairman and Managing Director, Amshold International Limited (international property holdings)
Chairman and Managing Director, Amshold Limited (intermediate holding company of property group)
Chairman and Managing Director, Amshold Trading Limited (holding company of a trading group of companies)
Chairman and Managing Director, Amsprop London Limited (London real estate)
Chairman and Managing Director, Amsprop Property Company Limited (real estate)
Chairman and Managing Director, Amstar Entertainment Limited (formerly Amstar Media Limited) (media services)
Chairman and Managing Director, Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
Director, Amsprop USA Holdings Limited (aircraft charter company)
Director, Amsprop USA Property Limited (dormant)
Director, Amstar Media Limited (media services)
Director, Buzbees Beverages Limited (Amsvest Limited has 45% shareholding in company)
Director, By Alana Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2016 TV Programme) (interest ceased 29 July 2019)
Director, Climb Online Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2014 TV Programme; online digital marketing agency)
Director, Dough Artisan Bakehouse Limited (company number 11166075 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2019 TV Programme)
Director, Dr Leah Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2013 TV Programme; cosmetic medical)
Director, Harper Fox Partners Ltd
Director, Hernshead Recruitment Limited
Director, Hyper Recruitment Solutions Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2012 TV Programme; recruitment consultancy)
Director, Right Time Recruitment Limited (company owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2017 TV Programme; employment recruitment agency)
Director, Sian Marie Fashion Limited (company number 11202204 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2018 TV Programme; Manufacturer of Women’s Outerwear)
Director, Siteform Flooring Contractors Ltd
Director, Stylideas Limited (formally Aventom Limited) (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2011 TV programme; designs, develops, produces and markets products for sale and provides consulting services)
Director, Sweets In The City Limited (company number 06823999 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2017 TV Programme; Sweets Marketeer)
Director, Tropic Skin Care Limited (formerly SUSMACO Limited)

Category 2: Remunerated employment, office, profession etc.

Amstar Media Limited has provided the services of Lord Sugar in connection with a BBC Christmas Trail Campaign undertaken for them by Red Bee Media Limited in respect of which a fee has been invoiced
Host of BBC television programmes "The Apprentice" and "The Junior Apprentice", plus related programming (fees are paid to Amstar Media Ltd - see category 4(a))
Question and Answer session (including related video publicity) for Pendulum Events and Training Ltd, The Convention Centre, Dublin, 8 January 2020
Royalties from publication of "The way I see it" (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))
Royalties from publication of "What you see is what you get" autobiography (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))

Category 3: Person with significant control of a company (PSC)

Amshold Group Limited
Amshold Trading Limited
Amsprop Property Company Limited
Amsvest Limited

Category 4: Shareholdings (a)

ACL (1997) Ltd (intermediate holding company)
Amsail Ltd (formerly Amsprop Euston Ltd) (dormant)
Amsair Aircraft Ltd (aircraft chartering)
Amscreen Group Ltd (digital media)
Amscreen plc (intermediate holding company)
Amshold Group Limited (holding company - see category 1)
Amshold International Limited (international property holdings - see category 1)
Amshold Limited (intermediate holding company - see category 1)
Amshold Securities Ltd (intermediate holding company)
Amshold Trading Limited (holding company - see category 1)
Amsprop A Limited
Amsprop B Limited
Amsprop Bishopsgate Ltd (property investment)
Amsprop Central Ltd (property investment)
Amsprop Charterhouse Limited
Amsprop City Properties Ltd (property investment)
Amsprop Dania Beach LLC (property development/trading)
Amsprop Devonshire Limited (formerly Amsprop Residential Ltd)
Amsprop Estates Ltd (property development/trading)
Amsprop Florida Inv LLC (property development/trading)
Amsprop Florida LLC (property development/trading)
Amsprop Investments Ltd (property investment)
Amsprop London Ltd (property investment - see category 1)
Amsprop Ltd (intermediate holding company)
Amsprop Portland Ltd (property investment)
Amsprop Property Company Limited (holding company - see category 1)
Amsprop Reat Limited (formerly Amsgal Properties Ltd) (dormant)
Amsprop Spain SL (property development/trading)
Amsprop Tower Limited
Amsprop USA Holding Inc (intermediate holding company)
Amsprop USA Holdings Limited (aircraft charter company)
Amsprop USA Property Ltd (dormant)
Amsprop Welwyn Limited
Amsprop Winchester Limited
Amstar Entertainment Limited
Amstar Media Ltd (media services - see category 1)
Amstrad Consumer Electronics Unlimited (dormant)
Amstrad Espana SA (in process of winding up)
Amsvest Limited (see category 1)
Buzbees Beverages Limited (see category 1)
Buzbees Drinks USA Limited
By Alana Ltd (see category 1) (interest ceased 29 July 2019)
Climb Online Limited (see category 1)
Deerfield Inv LLC (property development/trading)
Dough Artisan Bakehouse Limited (see category 1)
Dr Leah Limited (see category 1)
Harper Fox Partners Limited (see category 1)
Hernshead Recruitment Limited (see category 1)
Hyper Recruitment Solutions Limited (see category 1)
Right Time Recruitment Limited (see category 1)
Sian Marie Fashion Limited (see category 1)
Siteform Flooring Online Limited (see category 1)
Stylideas Limited (formally Aventom Limited) (see category 1)
Sweets In The City Limited (see category 1)
Tropic Skin Care Limited (see category 1)

Category 4: Shareholdings (b)

From time to time Amsprop London Limited enter into transactions for Contracts for Differences (CFDs) in quoted companies; these companies change from time to time, depending on market circumstances; the CFDs are held for periods of time of varying length, also depending on market circumstances

Category 5: Land and property

Two freehold reversions: (i) housing in Liverpool, Merseyside, rented to Liverpool Housing Trust; (ii) Bank premises, Clacton-on-Sea, Essex, from which rental income is received

Category 6: Sponsorship

Secretarial and other support is received from staff employed by the Amshold Group of Companies

Category 10: Non-financial interests (a)

Director, Amstar Media Limited

Category 10: Non-financial interests (e)

Empire Partner, The Hackney Empire (charity)
Trustee, Alan Sugar Foundation (charity)
Trustee, The Alan Sugar Family Trust 2018