Lord Sugar

Lord Sugar's full title is The Lord Sugar. His name is Alan Michael Sugar, and he is a current member of the House of Lords.

Registered Interests

Registered Interests for Lord Sugar.

The Register is updated continuously throughout each sitting day and at regular intervals on other days.

Category 1: Directorships

  • Chairman and Managing Director, Amshold Group Limited (subsidiary of Amshold Limited)
  • Chairman and Managing Director, Amshold Trading Limited (holding company of a trading group of companies)
  • Chairman and Managing Director, Amshold International Limited (international property holdings)
  • Chairman and Managing Director, Amstar Entertainment Limited (media services)
  • Chairman and Managing Director, Amsprop London Limited (London real estate)
  • Director, Stylideas Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2011 TV programme; designs, develops, produces and markets products for sale and provides consulting services)
  • Director, Hyper Recruitment Solutions Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2012 TV Programme; recruitment consultancy)
  • Director, Hernshead Recruitment Limited
  • Director, Siteform Flooring Contractors Ltd
  • Chairman and Managing Director, Amshold Limited (holding company of property group)
  • Chairman and Managing Director, Amsprop Property Company Limited (real estate)
  • Director, Harper Fox Partners Ltd (recruitment agency)
  • Director, Dr Leah Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2013 TV Programme; cosmetic medical)
  • Director, Amstar Media Limited (media services)
  • Director, Amsprop USA Property Limited (USA property holding company)
  • Director, Amsprop USA Holdings Limited (aircraft charter company)
  • Director, Hyper Recruitment Solutions (Ireland) Limited
  • Chairman and Managing Director, Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
  • Director, Dough Artisan Bakehouse Limited (company number 11166075 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2019 TV Programme) (interest ceased 11 August 2023)
  • Director, The Label Lady Ltd (Amsvest Limited has 45% interest in issued share capital of company)
  • Director, Gimme Gold Limited (formerly Tresor Limited) (owned 50% by Amsvest Limited; online jewellery) (interest ceased 28 July 2023)
  • Director, Oh So Yum Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2022 TV Programme; retailer of sweet and savoury dessert products) (interest ceased 28 July 2023)
  • Director, Bronx Boxing Ltd (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2023 TV Programme; sports and recreation education business)

Category 2: Remunerated employment, office, profession etc.

  • Royalties from publication of "What you see is what you get" autobiography (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))
  • Royalties from publication of "The way I see it" (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))
  • Host of BBC television programmes "The Apprentice" and "The Junior Apprentice", plus related programming (fees are paid to Amstar Media Ltd - see category 4(a))
  • Speaking engagement, 13 September 2023, Cityscape Global 2023 for Global Pro Connect Ltd (GPC), Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia
  • Under a contract dated 12 December 2023 the Member will receive fees from Keshet Productions UK Limited in respect of book rights; fees will be paid to Amstar Media Ltd (see category 4(a))
  • Royalties received from Macmillan Publishing for publication of "Unscripted: My Ten Years in Telly”; royalties are paid to Amstar Media Ltd (see category 4(a))

Category 3: Person with significant control of a company (PSC)

  • Amsprop Property Company Limited (real estate)
  • Amshold Trading Limited (holding company of a trading group of companies)
  • Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
  • Amshold Limited (holding company of property group)

Category 4: Shareholdings (a)

  • Amsprop Devonshire Limited (interest ceased 27 February 2024)
  • Amsprop USA Property Ltd (see category 1)
  • Amstar Entertainment Limited (see category 1)
  • Dr Leah Limited (cosmetic medical) (see category 1)
  • Hyper Recruitment Solutions (Ireland) Limited (see category 1)
  • Amsprop Dover Limited (interest ceased 27 February 2024)
  • Amsprop Lever Limited (interest ceased 27 February 2024)
  • Amsprop Marlborough Limited
  • Amsprop Old Street Limited
  • Amsprop Sackville Limited (interest ceased 27 February 2024)
  • Amsprop Soho Limited
  • Dough Artisan Bakehouse Limited (see category 1) (interest ceased 11 August 2023)
  • Amshold Limited (intermediate holding company - see category 1)
  • Amsprop Property Company Limited (holding company - see category 1)
  • Amsprop Charterhouse Limited
  • Amsprop Winchester Limited
  • Amsprop Welwyn Limited
  • Amsprop Leyton Limited
  • Oh So Yum Limited (see category 1) (interest ceased 28 July 2023)
  • Hernshead Recruitment Limited (see category 1)
  • Siteform Flooring Online Limited (see category 1)
  • Harper Fox Partners Limited (recruitment agency) (see category 1)
  • Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company) (see category 1)
  • Stylideas Limited (designs, develops, produces and markets products for sale and provides consulting services) (see category 1)
  • Amshold Trading Limited (holding company - see category 1)
  • Amshold International Limited (international property holdings - see category 1)
  • Hyper Recruitment Solutions Limited (see category 1)
  • Amshold Group Limited (intermediate holding company - see category 1)
  • Amstar Media Ltd (media services - see category 1)
  • Amsair Aircraft Ltd (aircraft chartering)
  • Amsprop Ltd (intermediate holding company)
  • Amsprop Spain SL (property development/trading)
  • Amsprop Investments Ltd (property investment)
  • Amsprop Bishopsgate Ltd (property investment)
  • Amsprop Estates Ltd (property development/trading)
  • Amsprop Reat Limited (intermediate property holding company)
  • Amsprop Central Ltd (property investment)
  • Amsprop USA Holdings Limited (aircraft charter company)
  • Amsprop Portland Ltd (property investment)
  • Amsprop City Properties Ltd (property investment)
  • Amsprop USA Holding Inc (intermediate holding company)
  • Amshold Securities Ltd (intermediate holding company)
  • ACL (1997) Ltd (intermediate holding company)
  • Amstrad Consumer Electronics Unlimited (dormant)
  • Amstrad Espana SA (in process of winding up)
  • Amsprop London Ltd (property investment - see category 1)
  • Amscreen plc (intermediate holding company)
  • Amscreen Group Ltd (digital media)
  • Bronx Boxing Ltd (sports and recreation education business) (see category 1)
  • Dr Leah Skincare Limited
  • Amsair USA LLC (aircraft chartering)
  • Amsprop NV Limited (property trading and investment)

Category 4: Shareholdings (b)

  • From time to time Amsprop London Limited enter into transactions for Contracts for Differences (CFDs) in quoted companies; these companies change from time to time, depending on market circumstances; the CFDs are held for periods of time of varying length, also depending on market circumstances

Category 5: Land and property

  • One freehold reversion: Bank premises, Clacton-on-Sea, Essex, from which rental income is received

Category 6: Sponsorship

  • Secretarial and other support is received from staff employed by the Amshold Group of Companies

Category 10: Non-financial interests (a)

  • Director, Trade Mark Wizards Limited (end-to-end brand protection) (Amsvest Limited has 45% equity interest in company)
  • Director, Amstrad Digital Limited (advertising agency also carries out media representation services) (Amsvest Limited has 50% shareholding in company)
  • Director, Amstrad Limited (information technology consultancy activities)

Category 10: Non-financial interests (e)

  • Trustee, The Alan Sugar Family Trust 2018
  • Trustee, Alan Sugar Foundation (charity)
  • Empire Partner, The Hackney Empire (charity)