Lord Sugar

Lord Sugar's full title is The Lord Sugar. His name is Alan Michael Sugar, and he is a current member of the House of Lords.

Registered Interests

Registered Interests for Lord Sugar.

The Register is updated continuously throughout each sitting day and at regular intervals on other days.

Category 1: Directorships

  • Chairman and Managing Director, Amshold Group Limited (subsidiary of Amshold Limited)
  • Chairman and Managing Director, Amshold Trading Limited (holding company of a trading group of companies)
  • Chairman and Managing Director, Amshold International Limited (international property holdings)
  • Chairman and Managing Director, Amstar Entertainment Limited (media services)
  • Chairman and Managing Director, Amsprop London Limited (London real estate)
  • Director, Stylideas Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2011 TV programme; designs, develops, produces and markets products for sale and provides consulting services)
  • Director, Tropic Skincare Limited
  • Director, Hyper Recruitment Solutions Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2012 TV Programme; recruitment consultancy)
  • Director, Hernshead Recruitment Limited
  • Director, Siteform Flooring Contractors Ltd
  • Chairman and Managing Director, Amshold Limited (holding company of property group)
  • Chairman and Managing Director, Amsprop Property Company Limited (real estate)
  • Director, Harper Fox Partners Ltd (recruitment agency)
  • Director, Dr Leah Limited (company owned 50 per cent by Amsvest Limited and 50 per cent by winner of The Apprentice 2013 TV Programme; cosmetic medical)
  • Director, Amstar Media Limited (media services)
  • Director, Amsprop USA Property Limited (USA property holding company)
  • Director, Climb Online Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2014 TV Programme; online digital marketing agency)
  • Director, Amsprop USA Holdings Limited (aircraft charter company)
  • Director, Sweets In The City Limited (company number 06823999 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2017 TV Programme; sweets marketeer) (interest ceased 15 July 2022)
  • Director, Hyper Recruitment Solutions (Ireland) Limited
  • Chairman and Managing Director, Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
  • Director, Amstar Media Limited
  • Director, Dough Artisan Bakehouse Limited (company number 11166075 owned 50% by Amsvest Limited and 50% by a winner of The Apprentice 2019 TV Programme)
  • Director, Tropic Skincare (Ireland) Limited
  • Director, The Label Lady Ltd (Amsvest Limited has 45% interest in issued share capital of company)
  • Director, Tresor Limited (owned 50% by Amsvest Limited; online jewellery)
  • Director, Oh So Yum Limited (company owned 50% by Amsvest Limited and 50% by winner of The Apprentice 2022 TV Programme; retailer of sweet and savoury dessert products)

Category 2: Remunerated employment, office, profession etc.

  • Royalties from publication of "What you see is what you get" autobiography (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))
  • Royalties from publication of "The way I see it" (Macmillan Publishing; the royalties are paid to Amstar Media Ltd (see category 4(a))
  • Host of BBC television programmes "The Apprentice" and "The Junior Apprentice", plus related programming (fees are paid to Amstar Media Ltd - see category 4(a))

Category 3: Person with significant control of a company (PSC)

  • Amsprop Property Company Limited (real estate)
  • Amshold Trading Limited (holding company of a trading group of companies)
  • Amsvest Limited (entrepreneurial investment company set up in connection with The Apprentice TV programme; will put the original seed capital into each new Apprentice's trading company)
  • Amshold Limited (holding company of property group)

Category 4: Shareholdings (a)

  • Amsprop Devonshire Limited
  • Amsprop USA Property Ltd (see category 1)
  • Amstar Entertainment Limited (see category 1)
  • Dr Leah Limited (see category 1)
  • Sweets In The City Limited (see category 1) (interest ceased 15 July 2022)
  • Climb Online Limited (see category 1)
  • Hyper Recruitment Solutions (Ireland) Limited (see category 1)
  • Amsprop Dover Limited
  • Amsprop Lever Limited
  • Amsprop Marlborough Limited
  • Amsprop Old Street Limited
  • Amsprop Sackville Limited
  • Amsprop Soho Limited
  • Dough Artisan Bakehouse Limited (see category 1)
  • Amshold Limited (intermediate holding company - see category 1)
  • Amsprop Property Company Limited (holding company - see category 1)
  • Amsprop Charterhouse Limited
  • Amsprop Winchester Limited
  • Amsprop Welwyn Limited
  • Amsprop Leyton Limited
  • Amsprop B Limited (interest ceased 30 June 2022)
  • Oh So Yum Limited (see category 1)
  • Hernshead Recruitment Limited (see category 1)
  • Siteform Flooring Online Limited (see category 1)
  • Harper Fox Partners Limited (see category 1)
  • Amsvest Limited (see category 1)
  • Stylideas Limited (see category 1)
  • Tropic Skincare Limited (see category 1)
  • Amshold Trading Limited (holding company - see category 1)
  • Amshold International Limited (international property holdings - see category 1)
  • Hyper Recruitment Solutions Limited (see category 1)
  • Amshold Group Limited (holding company - see category 1)
  • Amstar Media Ltd (media services - see category 1)
  • Amsair Aircraft Ltd (aircraft chartering)
  • Amsprop Ltd (intermediate holding company)
  • Amsprop Spain SL (property development/trading)
  • Amsprop Investments Ltd (property investment)
  • Amsprop Bishopsgate Ltd (property investment)
  • Amsail Ltd (dormant)
  • Amsprop Estates Ltd (property development/trading)
  • Amsprop Reat Limited (intermediate property holding company)
  • Amsprop Central Ltd (property investment)
  • Amsprop USA Holdings Limited (aircraft charter company)
  • Amsprop Portland Ltd (property investment)
  • Amsprop City Properties Ltd (property investment)
  • Amsprop USA Holding Inc (intermediate holding company)
  • Amshold Securities Ltd (intermediate holding company)
  • ACL (1997) Ltd (intermediate holding company)
  • Amstrad Consumer Electronics Unlimited (dormant)
  • Amstrad Espana SA (in process of winding up)
  • Amsprop London Ltd (property investment - see category 1)
  • Amscreen plc (intermediate holding company)
  • Amscreen Group Ltd (digital media)

Category 4: Shareholdings (b)

  • From time to time Amsprop London Limited enter into transactions for Contracts for Differences (CFDs) in quoted companies; these companies change from time to time, depending on market circumstances; the CFDs are held for periods of time of varying length, also depending on market circumstances

Category 5: Land and property

  • Two freehold reversions: (i) housing in Liverpool, Merseyside, rented to Liverpool Housing Trust; (ii) Bank premises, Clacton-on-Sea, Essex, from which rental income is received

Category 6: Sponsorship

  • Secretarial and other support is received from staff employed by the Amshold Group of Companies

Category 10: Non-financial interests (a)

  • Director, Trade Mark Wizards Limited (end-to-end brand protection) (Amsvest Limited has 45% equity interest in company)

Category 10: Non-financial interests (e)

  • Trustee, The Alan Sugar Family Trust 2018
  • Trustee, Alan Sugar Foundation (charity)
  • Empire Partner, The Hackney Empire (charity)